Board Thread:General Discussion/@comment-34343471-20190615204133/@comment-38946466-20190617105301

The main problem the way I see it is that I have never seen the full price offer. Has anybody ever seen that? Presumably, the place that shows full price offers also shows all discounted items as well so that would be a solution for your query as well.

I have been snooping a bit, and found that there is a marketing strategy often referred to as 'instant markdown'. This is considered dishonest and illegal in many countries.

UK: illegal to mark the product as discounted if it hasn't been available for full price for longer than it has been available for discounted price: https://www.asa.org.uk/advice-online/promotional-savings-claims.html

US: Federal Trade Commission does have rules about false, misleading and deceptive advertising. In its guidelines against deceptive pricing, the commission tells retailers that a product can be advertised as being sold at a reduced price if the former price was “a bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time." This is actionable and some retailers were sued: https://www.nbcnews.com/business/consumer/jcpenney-sears-macy-s-kohl-s-sued-fake-sale-pricing-n694101