Board Thread:General Discussion/@comment-35280771-20180411190738/@comment-32823535-20180412153741

Actually, the maximum number of friends you can help each day is 100, but you only receive the bonus gold, experience and random passes for the first 50. You still receive experience, gold and reputation points for each location or trophy you click on for your friend. This is a great way to get random collection items, and it seems to me the closer I get to my 100th friend, the more collection items I get.