Board Thread:General Discussion/@comment-34343471-20180924182030/@comment-35284508-20180925163248

I think their thought is more a personalizable offer. It allows you to scale up for a greater discount (a bulk buy) even if you have to buy more rubies to do so. And you can buy in at any level 1, 2 or 3 times. Far more flexibility than anything else they have done other than the store.

I haven't looked but I would not be surprised if the first item targets one or more collections that you have not completed.

This is not a gimmick that they don't understand, this is a way for us to customize ('personalize') a deal rather than "take it or leave it".